With the unveiling of Benjamin Moore‘s 2017 Colour of the Year — Shadow… a rich, royal amethyst dripping in drama — another piece of the 2017 colour puzzle has come together.
Benjamin Moore’s Colour of the Year, Shadow 2117-30, is allusive and enigmatic — a master of ambiance.
It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.
[Shadow] is a little bit rock and roll. It’s the colour of the galaxy but also the color of a beautiful fig. It’s passion, it’s bravery, but it’s also silence. It can be electrified or softened.
It’s sort of a silent hero. It’s purple, but it’s not Barney. It’s the purple you find in a Renaissance or Dutch Master painting that’s a stabilizer to the other colours around it. It depends on how much you want to electrify your space; you can make it a hero gesture in a room or you can use it as velvet upholstery, which under a certain light is going to be glimmering and energetic. Or if you use it on the walls in a softly lit room, it becomes a very softening backdrop.
Rather than the usual batch of easy-to-like neutrals, this year’s paint caddy resembles a box of jewels — rich with deep onyx, ruby, and emerald.
In curating the palette, the Benjamin Moore Colour Studio lent significant consideration to the pairing of colours and relationships between colour families, as well as a newfound level of colour confidence in deeper hues among design professionals and consumers.
By shooting the campaign in a single house over the course of a day, Benjamin Moore tells a colour story where light is the protagonist, activating the shades in different ways by the hour. As you might expect, the pictures are animated with a playful cast of shadows.
Quoted text via Benjamin Moore’s website and Ellen O’Neill, Creative Director atBenjamin Moore.
2017 Colours of the Year thus far…
Pantone has yet to release their 2017 Colour of the Year.
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