Sherwin-Williams has narrowed the emerging global trends into a compact 36 colours to create their Colormix Forecast 2018, composed of three distinct colour palettes: Sincerity, Affinity, and Connectivity.
Nationalism and globalism are in flux, challenging terrestrial boundaries. We’re remapping our sense of community. Optimism persists in the form of boundary-breaking skyscrapers and commercial space travel. Even landlocked cities are becoming global hubs of crafts and gastronomy. We crave security and adventure in equal measure. Airbnb, car sharing, and e-learning have created a culture of everyday nomadism.
The bright folklore of this story is told in memorable pops of peacock colour, animated fuchsia and grounded browns.
Roaming | Transculturalism | Community | Artisanal Crafts | Indigenous Patterns
We’re each moving to the beat of our own algorithm. From choosing a dry cleaner to choosing a college, data powers nearly every decision we make. In Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals. A generation is waving the flag of colour freedom, and Instagramming every moment.
This high-tech palette is pixelated in orange, violets, digital greens and high-def yellow.
Pop/Youth Culture | Techies | Virtual Reality | Productivity | Environmentalism
Less is more as we’re decluttering, moving more possessions into the cloud. Silence is no longer empty, but instead rare and rich with possibility. Our notions of what’s authentic are being complicated. We’re celebrating the unfiltered, yet captivated by the artfully processed. Blending in is the new standing out. Flaws are treasured.
The hushed tones of this score play out in sand, complex greys and hazy botanicals.
Silence | Instagram | Minimalism | Hygge | Normcore