Dunn-Edwards® 2018 Colour of the Year, The Green Hour (DET544), draws inspiration from turn-of-the-century Paris when 5 o’clock became known as “The Green Hour” due to the popularity of absinthe. A darker shade of grey blue-green, this colour embodies the timeless sense of mystery and creative revelry of the era.
Sara McLean, colour expert and stylist for Dunn-Edwards, spent months researching global colour trends and influences to provide a final Colour of the Year selection. Her research revealed that green is trending in all colour values — cool greens, warm greens, blackened greens, complex greens, grey-greens and many others.
And, more importantly, variations on this colour have been trending over recent time — lighter cactus and mint greens, to darker teal and blue-greens, paired with a variety of other hues including the highly popular Millennial pink, rose and deep fuchsia.
Known throughout French history as l’heure verte, “The Green Hour” is described as the 5-o’clock hour or twilight, when bistros and cafés were filled with patrons, and absinthe was the drink of choice. Absinthe grew in popularity in the 1840s when French troops were served the drink. By the 1860s, absinthe was so popular in French cafés, bistros and cabarets, it became known as The Green Hour. While the drink colour is a more vivid green, The Green Hour reflects the time and era.
I love that Dunn-Edwards annually honours their Colour of the Year by donating a portion of its sales to a worthy charity. This year, they’ve chosen to donate 10% of all sales of The Green Hour to Beautify Earth, a non-profit group bringing together artists and communities for neighbourhood beautification.
The Green Hour fits beautifully into the existing palette of 2018 Colours of the Year.
The key colour yet to join the mix: Pantone’s 2018 Colour of the Year. Stay tuned…