In a recent report, Swiss investment bank UBS‘s Evidence Lab wonders if we’re approaching the death of the home kitchen. With the rise in the use of food delivery apps, could “home cooking fade away?”
If it seems a far-fetched notion, consider that such apps tend to rate in the Top 40 downloads in major urban markets. And Millenials, the biggest user segment, are three times more likely to order food than their parents.
Such a shift could lead to major changes in the design and layout of our homes, using one of two kitchen types. The first is what we currently consider the kitchen hub–the open plan kitchen that is perfect for entertaining and doubles as a gathering point.
The second style of kitchen would occupy a much smaller footprint and be used for food prep. Rather than a large prep area to chop, cook, and bake, it might be needed only to plate the food once it’s removed from takeout containers.
Is the Home Kitchen Dead?
Excerpted from UBS’ report:
There could be a scenario where by 2030 most meals currently cooked at home are instead ordered online and delivered from either restaurants or central kitchens. The ramifications for the food retail, food producer, and restaurant industries could be material, as well as the impact on property markets, home appliances, and robotics.
The total cost of production of a professionally cooked and delivered meal could approach the cost of home-cooked food, or beat it when time is factored in.
For skeptics, consider the analogy of sewing and clothes production. A century ago, many families in now-developed markets produced their own clothes. It was in some ways another household chore. The cost of purchasing pre-made clothes from merchants was prohibitively expensive for most, and the skills to produce clothing existed at home. Industrialisation increased production capacity, and costs fell. Supply chains were established and mass consumption followed. Some of the same characteristics are at play here: we could be at the first stage of industrialising meal production and delivery.
Based on your household and it’s cooking habits, will the kitchen die in your home? Or has it got a long and happy life ahead?