The way you buy paint for your home might be changing. If you leave the colour choices to your designer or painter, then carry on. But for those of you who dread going to the paint store and staring at countless swatches until your eyes blur, there’s a new solution. And you don’t need to leave your home.
Rather from choosing from the hundreds of colours available through various paint manufacturers, Clare offers 55 colours. To narrow the choices even further, the online service guides you through a 9-question quiz—the Clare Color Genius.
Part interior design-based colour consultation and part high-tech algorithm, the Clare Color Genius helps customers find their perfect colour. And it begins by asking the most basic question: what type of room are you painting?
Question two relates to the size of the room. The simple graphics indicate the square footage associated with each size category to eliminate any confusion.
The natural light in a space impacts how a colour will read in a space. Shade and shadow often highlight different colour undertones than does sunlight. Of course, if there are no windows, you only use the room at night, or black-out window treatments are always closed, there will be no natural lighting at all.
Primary Light Source
The primary light source refers to the sun. A north facing window has a much different light than a south facing window, not only during the day, but also throughout the year. Again, this impacts how a colour will appear on your walls during the day and evening.
Dominant colours in a room can reflect and influence how other colours appear. The colour families are quite distinct, so you needn’t worry about an exact match. And the next question, unless your answer is “Nope!”, will allow you to be more precise in your colour selection.
Again, when zeroing in on the more exact colour, the options may not provide a perfect match. Choose what seems most accurate.
Colour impacts the way a space feels. So if you want your room to feel a certain way, some hues will be better suited for evoking those feelings.
A sense of adventure with colour is a measure of your risk aversion. If you prefer to stick with whites, creams, and beige tones, it’s safe to say you’re not overly adventurous.
Lastly, the quiz addresses your design style. Once the algorithm assesses your preferences, the site offers three response-based suggestions.
Once you’ve chosen a few colours—or taken to heart Clare’s suggestions—you can test them. They offer innovative peel-and-stick paint swatches that make it easy to see how colours will look in your space. The first three are free of charge.
Each of Clare’s 55 colours is formulated to be zero VOC and is GREENGUARD Gold Certified. In other words, they meet the most stringent standards for low chemical emissions and support better indoor air quality for a healthier home.
Would you buy your paint and paint tools online?