The Color Marketing Group (CMG) has declared “Brave” the European 2016+ colour. The saturated red “burns with the passion of taking a stand.”
As humanity rushes forward in new directions, its people are insisting on taking a stand against oppression and inequality, but with a positive energy and outcomes. The energy of Brave’s red suggests the passion that drives us to fight the good fight.
Whether in fashion and accessories, designed environments or graphic design, it can be fired up with purpose or represent the beating heart that propels us forward with blood surging throughout veins.
A colour that has a life of its own, it will be enhanced further with glossy sheens and metallic glow that speak of Brave’s fire from within.
How do you feel about Brave?