The Color Marketing Group (CMG) “is a not-for-profit, international Association of colour design professionals involved in the use of colour as it applies to the profitable marketing of goods and services… [Their] major focus is to identify the direction of colour and design trends.” The following four colours are CMG’s international key colours for 2016+.
North America: uni-Blue
A deep chromatic blue highlighting the transition from cobalt blue to a blue of deeper substance… uni-Blue is a new, directional blue that celebrates all genders and generations.
Blue, a perennial favourite colour, is evolving to tell a broader story of unification, celebration and equality… It represents the continuum that connects spaces, people and ideas…
Brave’s red burns with the passion of taking a stand… The energy of Brave’s red suggests the passion that drives us to fight the good fight… A colour that has a life of its own, it will be enhanced further with glossy sheens and metallic glow that speak of Brave’s fire from within.
Latin America: Maiz
Maiz reflects the basics of life and the power of cultures moving forward… [It] represents the fertile nature of Latin America, the strong roots of culture and growth towards a stable future.
A slightly softened, yellow hue, Maiz will…energize spaces…with its important, positive, glowing appeal… It will pair well with hot pink, watery turquoise and a nature driven green.
Asia Pacific: Naturban
Naturban will emerge as a hue to blend natural and urban living. This yellow hue captures the best of both worlds. It reminds us of the beauty of nature and its warm caress, however, it is also energized and buzzes with the energy of a vibrant city. The duality of the colour’s inspirations make it an essential future hue in terms of urban life, so teeming with energy and, yet, desiring the escape of the great outdoors.